Singapore Tourism Campaign - Reimagined tourism campaign for Singapore (2022) following the ease of Covid-19 travel restrictions; what will draw people to Singapore over an exotic beach destination?
Drawing the focus of the campaign away from a corporate style and Singapore's reputation as a concrete jungle. The aim of the campaign design was to highlight the rich culture; including heritage sites, some incredible food and the vibrant arts scene
Deliverables - Logo Variations, Brand Style Guide, Billboard Poster Designs, Social Media Content
